The Innovation, Technology Entrepreneurship & Marketing (ITEM) group is part of the department of Industrial Engineering & Innovation Sciences at Eindhoven University of Technology. The group consists of faculty, Ph.D. candidates and staff who participate in and contribute to the research, educational and service program of the ITEM group. This program focuses on New Product and Venture Development Processes and is one of the leading programs in the world in terms of quality, impact, productivity and societal relevance.

The program emphasizes means for measuring and improving the process of conceiving, developing, and launching new products and ventures. As such, it encompasses both strategic and operational activities of new product and venture development.  While the program covers the full range of new products and its underlying design, development and commercialization processes in new ventures as well as established firms, its primary focus is on high-tech products.

Faculty from the ITEM group closely collaborates with colleagues from Tilburg University within theBrabant Center of Entrepreneurship. Members also contribute to Product Development & Management Association - Netherlands.

"The Innovation, Technology Entrepreneurship & Marketing Group at Eindhoven University of Technology is one of the best groups worldwide. Our internationally-oriented faculty teaches bachelor, master, executive and Ph.D. courses on a broad range of Innovation, Technology Entrepreneurship and Marketing topics. These courses are often evaluated as the best in their respective programs, as they cover the cutting edge of knowledge generated by a faculty that ranks among the best worldwide.”